How can Cartera help your business?

Cartera helps companies drive customer loyalty & growth via miles, points, & cash back rewards. See how we can boost sales & member engagement for your business.

Why did Rakuten buy Cartera?

We combine our loyalty expertise with leading-edge technology to strategize ways for partners to increase sales and member engagement through programs we customize, build, and deliver. In 2017 Cartera was acquired by Rakuten Rewards, which lent heft to our market share, and to our capability for creating industry-best products and services.

How does Cartera increase member value?

Increase Member Value. As a division of Rakuten, Cartera is the largest source of Shop & Earn offers in the U.S. Our partners rely on our expert services and innovative product solutions to increase member engagement and lifetime value. Card-linked or click-based tracking technology powers 1,500+ online offers across 20+ categories.